Beantown Bedding announced a new partnership with Target this week that will put its Laundry-Free Linens® on shelves for students—and with an estimated 150,000 college students set to return to Boston, the timing couldn’t be better. It’s part of Target’s localization strategy to deliver a locally relevant, personalized experience for guests. Target’s CEO Brian Cornell explained the Boston Fenway store’s role in the new strategy to the Associated Press last year: “It's a great example of localized marketing…great local assortment of merchandise that tells our guests we understand we're in their hometown.”
BeansTALK! A Beantown Bedding Blog
It’s indeed that time of year again! For many college students, returning to school is full of excitement. And if you’re embarking on your freshman year? Even better! This is your time to head out of the house and into the world!
College is a new chapter filled with different people, countless things to learn and experiences that will shape you for the rest of your life. But what’s lacking in college? Plenty of spare time! Lucky for you, Beantown Bedding has you covered with our list of Dorm Room Essentials to Save You Time. Don’t let the start of a busy semester get the better of you. When you’re away from home, a few tricks and time savers can make a very big difference in the dorm.